Insights: Analytics and reports for your private practice

Insights is were you can find analytics and reports related to your practice. These reports include data related to topics such as income by monthphone/text message remindersunpaid insurance appointments, and payments received by clinician.

To locate Insights, just click Insights on your Calendar homepage.

Here you'll find:

  • Projected Income This Month
  • Income Last Month 
  • Year to date income 
  • A graph of income by month that shows your practice’s growth trends over time.
  • Three categories organizing the Insights Reports:
    • Client Reports
      • Client Balances
      • Invoice Aging Report
      • Client Attendance
      • Appointment Status
      • Invoices
      • Emails Sent
      • Phone/text Message Reminders
    • Insurance Reports
      • Claim Aging Report
      • electronic Insurance Claims
      • Insurance Coverage Reports
      • Insurance Payment Reports
      • Unpaid Insurance Sessions
      • Insurance Processing Fees
    • Performance Reports
      • Income by Month
      • Invoiced by Clinician (group practices only)
      • Payments Received by Clinician (group practice only)
      • Request your (year) tax report

 Note: Each report can be downloaded as a CSV or Excel file, allowing you to easily review or print as needed.

Projected Income This Month

Projected Income This Month is based on payments received, upcoming unpaid appointments, and historical insurance data including average insurance reimbursements in applicable. 

Here's what the formula looks like:

(Client payments + Insurance payments recorded in the month to date)* + (Fees for future non-cancelled appointments for the rest of the month)

*Once a session has passed and remains unpaid, it's no longer included in the Projected Income until the session fee is paid.

Note: Please remember that these are just estimates based off of the information entered into your account and averages related to insurance.  

Income Last Month

Income Last Month shows how much income was recorded in SimplePractice for the previous month. If a payment was recorded last month, that means it's included in this number, regardless of when the session occurred. The number of appointments shown here denotes the number of appointments you received income from in the last month. Those can be appointments with the statuses "show", "no show", and/or "late cancelled". 

Year to date income

Year to Date Income

This is the total sum of all the payments you have received in the current year. The number of appointments shown here denotes the number of appointments you received income from in the last year. Those can be appointments with the statuses "show", "no show", and/or "late cancelled". 

Client Reports

Client Balances

This is a balance overview for each client including balance information for both the client and the client's insurance company. Note that the insurance payments on this report only include the insurance payments allocated to the client's appointments. 


Invoice Aging Report

This is an aging report of cash owed by clients (excluding insurance money owed).

Client Attendance

This report is organized by client based on appointment status (Show, Cancelled, Late Cancelled, No Show)


Appointment Status

The Appointment Status Report details the financial status of every appointment in your practice. This report allows you to easily see the billing history for a client and easily identify billing discrepancies so that you can make the corrections you need.


This report shows the status of every invoice in your account. You can also use this report to find Unpaid and Past Due invoices.


Emails Sent

This report gives you a record of emails that are sent from SimplePractice's system for the last 30 days. Emails include: invitations to clients to complete the intake, your schedule for today, self-scheduling invitations (Professional Plan), enrollment updates, insurance claim updates, and subscription-related emails (e.g., invoices and payments for your account). 


Phone/Text Message Reminders

This report keeps a record of the reminders sent to your clients in the last 30 days. You can refer to this report to check to see if a reminder was sent to a client. For more information about appointment reminders, see these guide: How to set up appointment reminders and Making sense of client reminder statuses.

Insurance Reports

Claim Aging Report

The Claim Aging Report is an aging report on money owed from Insurance companies and it is sorted by insurance provider. 

  • Unbilled: This is the sum of the appointment fees that have not been included on a superbill or on a CMS claim form.

  • Total Charges: This is the sum of all insurance claims, both electronic and printed CMS 1500 claims.

  • Due 30 Days: This is the sum of all unpaid claims for appointments that were created more than 30 days ago.

  • Due 60 Days: This is the sum of all unpaid claims for appointments that were created more than 60 days ago.

  • Balance Due: This tells you the entire balance due for all claims created for this payer.


Electronic Insurance Claims

This report shows a list of all insurance claims that have been electronically through SimplePractice in a selected date range.  

Insurance Coverage Reports

This report shows a list of all insurance coverage reports generated via SimplePractice in a selected date range. 

Insurance Payment Reports

This report shows a list of all payment reports (electronic EOBs) received through SimplePractice for a selected date range.    

Unpaid Insurance Sessions

This report shows a list of unpaid appointments for each client listed by date.  

Insurance Processing Fees

This report shows a list of charges incurred from electronic claim filing. Claims on the pay-as-you-go plan cost $.25/claim and can hold up to 6 appointments per client per claim. For more information about our claims packages, refer to this guide: How much does it cost to bill insurance through SimplePractice?


Performance Reports

Income by Month

This report details your monthly total income from clients and insurance companies received during a given month regardless of when the services for those payments occurred. 

Note: If you would like to generate a report detailing end of year totals, you can export this report as a CSV or Excel file and then manipulate the data to best serve your accounting or reporting needs.

Invoiced by Clinician (Group Practices Only)

This report shows the total amount of invoices for the selected time period. The report will show a total of invoiced and uninvoiced amounts. This will be helpful to ensure all sessions are invoiced and the total amounts billed by each clinician.

Payments Received by Clinician (Group Practices Only)

The Payments Received by Clinician report shows the total amount of payments received by the clinician for a Pay Period. You also have the ability to create Pay Period Snapshots and view adjustments. To learn more about this report, please see this guide: Payments Received by Clinician report & Past Pay Periods Snapshots.

Request your (year) tax report

When you click Request your (year) tax report, you will see a green banner appear letting you know that we're compiling your report and that we'll email you letting you know when it's ready. When you receive the email, it will contain a link to download your tax report. This link will expire after 24 hours. Once your report has downloaded, it should look similar to this:

Note: We plan to continue to build out the data visualization items and reports on this page to provide you with more visibility into the inner workings of your practice.

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