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How Monarch profiles are ranked

How Monarch profiles are ranked

Monarch is designed to connect therapy seekers with the care they need, when they need it. Our mission is twofold—creating an optimal experience for people seeking mental health resources and support, while giving every therapist a fair chance to attract new clients.

To accomplish this, we leverage an ever-evolving algorithm to ensure fairness in how therapist profiles are displayed in the Monarch Directory. In addition to factors like profile completeness, therapist availability, and location, the algorithm also accounts for randomization to ensure similar profiles are weighted and displayed equally.

Below are a few tips to improve the quality of your profile and bolster its placement for therapy seekers searching on Monarch:

Note: See Updating your Public Information settings for more detailed guidance on updating your information for your Monarch profile and the Professional Website.

Upload a clear, high-resolution profile photo

A good first impression with prospective clients starts with a great headshot.

To upload a profile photo:

  • Navigate to Settings > Public Information
  • Click Edit in the Basic Information section
  • Click Choose image or drag and drop an image into the box under Profile Image


  • Click Save & Continue

Write an authentic biography

Tell prospective clients who you are and why you might be the right fit for them. Remember to keep this section focused on how you can serve prospective clients, and less about your personal accolades. The sweet spot for a great bio is 3-6 sentences.

To add your biography:

  • Navigate to Settings > Public Information
  • Click Edit in the Your Information section
  • Enter your bio in the Your Public Bio field


  • Click Save & Continue

Include specialties and services

Your profile is your first chance to connect with prospective clients. By including an accurate list of your specialties and services, you can provide important transparency into your unique offering.

To add your specialties and services:

  • Navigate to Settings > Public Information
  • Click Edit in the Focus Areas section
  • Enter a focus area in the search field and select it to add it to your list
  • Click the six dots and drag the items in your list based on the order you want them to appear
  • The first 5 focus areas on your list will be labeled as your Specialties in Monarch and will be searchable by therapy seekers
  • When you're done, click Save & Continue

Enable online appointment requests

Online appointment requests make it easy for your prospective clients to book with you. Keep your availability up to date and be sure to respond to online appointment requests within 72 hours to ensure therapy seeker’s needs are being met.

To learn how to enable and customize your online appointment request settings, see: Enabling online appointment requests.

Enable Online Payments

Profiles with Online Payments stand out to therapy seekers looking for convenience when finding and booking with a therapist. Accepting credit cards also reduces no-show rates.

See Getting started with Online Payments to learn how to set up your Online Payments account.

Enable Secure Messaging 

With Secure Messaging enabled, your profile tells therapy seekers you are open and committed to being of service to them.

For more information on using Secure Messaging with your clients, see: Getting started with Secure Messaging.

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