About the class
The Getting Started with Marketing your Practice class will walk through setting up your Marketing settings, including your Monarch profile, the optional Professional Website, and custom domains.
In this class, we’ll cover:
- Video player controls
- Part 1. Using the Monarch directory
- Part 2. Customizing your Marketing Profile
- Part 3. Using the Monarch directory for your group practice
- Part 4. Search engine optimization for Monarch and Professional website
- Part 5. Professional website setup
- Part 6. Professional website for group practices
- Part 7. Custom domain
- Part 8. Conclusion - How to get help
Video player controls
Hover your mouse over the video to access the following options.
- To view the video in full screen mode, click , and to exit, click it again or press esc
- To display the chapter list, click and select a chapter
- To change the speed or quality of the video, click , and choose the option you prefer
- To change the volume, click , and drag the circle up or down
- To enable or disable closed captioning and search the transcript, click
Part 1. Using the Monarch directory
The Monarch directory is the online network eliminating traditional barriers for therapists and therapy seekers. Specifically, Monarch is designed for behavioral health clinicians. Clinicians with non-behavioral health specialties won't see this page in their account.
Part 2. Customizing your Marketing Profile
Your Marketing profile is a marketing tool and not your resume. The purpose of your Monarch profile isn’t to present your credentials, specific license, or degree.
Your profile consists of five main sections, directory profile, basic information, insurance and fees, services, population focus. For each section, select Edit to customize the information for your profile.
Related resources
You can also find related posts on our blog, Pollen:
- How to Take a Professional Headshot
- How to Write a Professional Bio
- Why Your Website Should Integrate With Your EHR
Part 3. Using the Monarch directory for your group practice
If you plan on using the monarch directory for your group practice, you have control of which clinicians have listing within your practice. To edit this, navigate to Marketing > Directory. If your account type is Account Owner or Practice manager you'll see the option to Manage clinician profiles.
Part 4. Search engine optimization for Monarch and Professional website
The Professional website was designed with SEO in mind and is built in a way to surface keywords that will rank high in search results. In order to optimize SEO, we recommend inputting a page description for your practice.
Part 5. Professional website setup
The Professional website is designed to provide a simple and clean website that can be the foundation for your practice online, while still being easy to manage within your SimplePractice account.
To learn more about the Professional website feature, open the Marketing page and click Website.
Part 6. Professional website for group practices
The Professional website can be used for group practices if it is set up for the practice as a whole.
Many group practices using the Professional website use a group photo to represent all clinicians in the practice, or upload their logo and edit their About section to include information regarding additional clinicians.
Part 7. Custom domain
A custom domain is purchased outside of SimplePractice from a third party domain host. When a purchased custom domain is connected to SimplePractice, it directs visitors to the practice's Professional website.
Part 8. Conclusion - How to get help
As with anything in your account, you can reach out to our Customer Success team using the get help button. We have dedicated specialists ready to answer your questions.
Additionally, in our Help Center, you'll find a number of different guides, including our getting started guides, FAQs, and more. We've also added a few relevant guides below.