Therapy Finder (formerly known as Monarch) is an online directory designed to simplify  how therapy seekers discover and connect with therapists. Seamlessly integrated with SimplePractice, Therapy Finder helps you strengthen your online presence and highlight what makes your practice unique, so you can attract prospective clients who are a good fit.

In this guide, we’ll cover:

• Using Therapy Finder
• Benefits and eligibility for listing on Therapy Finder
• Managing your Therapy Finder profile
• Configuring your services for Therapy Finder
  • Enabling online appointment requests
  • Offering an initial consultation service for new clients
  • Creating a service with flexible fees for clients impacted by disaster
• Reviewing prospective client information
• FAQs

Note: The Monarch Directory recently changed its name to Therapy Finder. Your existing Monarch profile is now part of Therapy Finder. To learn more about this change, see Why did Monarch change its name to Therapy Finder?

Using Therapy Finder

You can manage your Therapy Finder profile directly from your SimplePractice account. To get started with Therapy Finder:

• Navigate to Marketing > Directory
• Click Turn on directory access
• Click Edit your profile to review and update your personal profile

This will take you to the Profile page, where you can edit your profile information, such as your profile image, bio, insurance and fees, population focus, and more. 

Note: To learn more, see Customizing your profile for the Directory and Professional Website. For tips on writing your bio, see Writing an effective biography to market your practice.

Once you publish your Therapy Finder profile, therapy seekers will be able to discover you through the Therapy Finder Directory, based on the filters they select and the information you’ve entered (ex: your specialties, insurances accepted, or availability). This helps you connect with prospective clients who are best suited for your practice.

In group practices, Account Owner and practice manager can enable or disable the Therapy Finder Directory and manage clinician access. Once the directory is enabled for the practice and for individual clinicians, clinicians with a supported specialty can update and publish their profile. To learn more, see Managing your clinician profiles.

Benefits and eligibility for listing on Therapy Finder

Listing your profile on Therapy Finder can help you grow your practice and connect with clients who are a good fit. The benefits of listing on Therapy Finder include:

• Therapy Finder is included on all subscription plans at no extra cost
• The directory helps therapy seekers find your profile based on your specialties, insurances you accept, and availability
• Prospective clients can view your availability, send an inquiry, and/or request an appointment directly from your Therapy Finder profile
• Therapy Finder is fully integrated with SimplePractice, so you can manage your online presence and practice needs in one place

Clinicians with the following specialties are eligible to list on Therapy Finder:

• Behavioral health therapy
• Counseling
• Marriage and family therapy
• Psychology
• Psychiatric-Mental Health Nursing
• Psychiatry
• Social work
• Substance use counseling

You can update your specialty at Settings > Profile > Clinical info.

Note: Pre-licensed clinicians are also eligible to be listed, as long as they have a supported specialty.

Managing your Therapy Finder profile

Once your Therapy Finder profile is active, it’s important to keep your information complete and up to date. A rich profile helps therapy seekers find you more easily and provides an accurate picture of your practice.

Therapy Finder uses a dynamic algorithm that takes into account profile completeness, your availability, your location, and other factors to determine how profiles appear in search results. This helps therapy seekers find a therapist whose services align with their needs, while giving every therapist a fair chance to attract new clients.

To manage your Therapy Finder profile:

• Navigate to Marketing > Profile in your SimplePractice account
• Select Edit to review and update your profile image, bio, accepted insurance and fees, specialties, and population focus

Note: To learn more about each section, see Completing your personal profile.

For tips on improving your Therapy Finder ranking, see Building a rich Therapy Finder profile.

Configuring your services for Therapy Finder

Therapy Finder allows therapy seekers to request appointments that fit their needs, including initial consultations and services with flexible fees. Keeping your services up to date helps therapy seekers understand the type of care you offer and when you’re available. 

Enabling online appointment requests

First, you can enable online appointment requests for new clients. To do this:

• Navigate to Settings > Scheduling and inquiries > Client portal permissions
• If Online appointment requests are turned off, toggle this on
• Choose Yes for Allow requests from new clients

• Check the box next to each new client type you're accepting: individual clients, couple clients, and/or contacts on behalf of someone else
• Click Save changes

Note: To learn more about setting up online appointment requests for your practice, see Enabling online appointment requests.

Next, you can set up your services to allow prospective clients to request them online. To do this:

• Navigate to Settings > Services and products > Services
• Select the service you'd like to edit
• Under Booking options, check the boxes for Allow online appointment requests and Allow requests from new clients
  • Uncheck Require call to request appointment

• Click Save
• Repeat for each service you’d like to allow for prospective clients

You can then update your Availability schedule to include these services, so they'll appear to prospective clients. For more information, see Managing your availability.

Offering an initial consultation service for new clients

Many clinicians choose to set up an initial consultation service that therapy seekers can request via Therapy Finder. This lets you get to know a prospective client before scheduling a full appointment, and allows you to set expectations and guidelines for your work together.

To create a new service for initial consultations:

• Navigate to Settings > Services and products > Services
• Click + Add service 
• From the Service dropdown menu, select 00000 - Initial Consultation - No Charge
  • Customize the service code and description as needed
• Set the Rate and Duration of the service

Tip: Many clinicians set the rate to $0 and duration to 15 minutes for initial consultations.

• Under Booking options, check the boxes for Allow online appointment requests and Allow requests from new clients
  • If you’re part of a group practice, choose the clinicians offering this service and adjust their rates as needed
• Click Save

After creating your initial consultation service, you can add it to your existing availability blocks, or create new availability blocks specifically for initial consultations. To do this:

• Navigate to the Calendar
• Select the gear icon > View availability schedule
• Click anywhere on the calendar to create a new availability block, or select an existing availability block to edit
• Under Services, click Add service
• Select the 00000 - Initial Consultation service you created

• Click Save

Note: For more information, see Managing your availability.

Creating a service with flexible fees for clients impacted by disaster

With the wildfires in the greater Los Angeles area, many individuals in impacted communities are looking for care. You can update your Therapy Finder profile to indicate that you’re accepting clients impacted by disaster. To do this:

• Navigate to Marketing > Profile
• Toggle Accepting clients impacted by disaster on
  • If applicable, you can also toggle Offering flexible fees on

These indicators will be displayed on your Therapy Finder profile and your practice's Professional Website, if you have this enabled.

Note: If your Therapy Finder profile isn't live, you’ll first need to publish it. You can turn on directory access at Marketing > Directory, then edit and publish your profile at Marketing > Profile. Once you've published your profile, you’ll be able to toggle these profile indicators on. At this time, these profile indicators are only available to California-licensed clinicians.

If you’d like to create a new service for clients impacted by disaster, you can:

• Navigate to Settings > Services and products > Services
• Click + Add service 
• Enter a custom code in the Service field
  • This can be alphanumeric
• Select Add new code

• Enter a Description
• Enter a Rate
  • You can set this to $0 for pro bono services or adjust as needed
• Set the Duration
• Adjust the Booking options
  • Check the boxes for Allow online appointment requests and Allow requests from new clients
  • If you’re part of a group practice, choose the clinicians offering this service and adjust their rates as needed
• Click Save

After creating this service, make sure to update your availability so that clients can request it online. To do this:

• Navigate to the Calendar
• Select the gear icon > View availability schedule

• Click anywhere on the calendar to create a new availability block, or select an existing availability block to edit
• Under Services, click Add service
• Select the custom service you created
• Click Save

Note: To learn more, see Managing your availability.

Reviewing prospective client information

If a therapy seeker includes a reason for visit or message when they submit an appointment request through Therapy Finder, you can review this before you accept or decline their request.

This information will also be saved on their client Overview page as a prescreener.

Note: At this time, there’s no way to edit or delete a prescreener from a client’s profile. To learn more about the new client prescreener, see Collecting information from new clients. 

FAQs

• Why did Monarch change its name to Therapy Finder?

Why did Monarch change its name to Therapy Finder?

We renamed Monarch to Therapy Finder to more clearly reflect the directory’s purpose: helping therapy seekers find mental health care, while making it easier for therapists to connect with prospective clients. 

As part of this update, the directory’s web address has also changed from meetmonarch.com to therapyfinder.com to improve visibility in search results and make it easier for therapy seekers to discover your profile. Visitors to meetmonarch.com will be automatically redirected to therapyfinder.com.

This update is part of a broader effort to enhance the directory experience and align it more closely with the SimplePractice brand.

Therapy Finder remains fully integrated with SimplePractice, so you can continue to manage your profile, availability, and prospective client requests in one place. Your existing Monarch profile is now part of Therapy Finder, and no action is needed on your end.

Note: While redirects are in place, we recommend updating your website, social media, and/or email signature with your new Therapy Finder profile URL. You can find your Therapy Finder profile URL at Marketing > Profile.