The information you enter on your Profile page appears publicly to prospective clients on your Therapy Finder profile and Professional Website. Managing this public information in one place can help streamline the way you market your practice and enhance your online presence.
In this guide, we'll go over:
- Enabling the Therapy Finder Directory
- Completing your personal profile
- Previewing and publishing your information
- Managing your clinician profiles
- FAQs
Enabling the Therapy Finder Directory
Note: Only the Account Owner or a practice manager can enable or disable the Therapy Finder Directory for a practice at Marketing > Directory. If this feature is turned off practice-wide, clinicians won't be able to list on Therapy Finder or access the Profile page in their accounts. To learn more about managing Therapy Finder for group practices, see Getting started as a group practice.
You can enable or disable the Therapy Finder Directory from your SimplePractice account. To do this:
- Navigate to Marketing > Directory
- Click Turn on directory access or Turn off directory access
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- Therapy Finder is turned on by default
- Once Therapy Finder is enabled, click Edit your profile to review and update your personal profile
Note: If you have a Professional Website, any updates you make to your Profile page will also publish to your website. For more information, see Where will this information appear once I publish it?
- If you're part of a group practice, you can click manage Manage clinician profiles to manage directory access for individual clinicians
Note: Only clinicians with a Behavioral health therapy, Counseling, Marriage and family therapy, Psychology, Psychiatric-Mental Health Nursing, Psychiatry, Social work, or Substance use counseling specialty can list on Therapy Finder. You can update your specialty from Settings > Profile > Clinical info.
Completing your personal profile
Once published, the information you enter in Marketing > Profile will populate to your Therapy Finder profile and Professional Website, if enabled. You can get started by updating your public profile details for each section:
- Profile Information
- Basic Information
- Insurance and Fees
- Services
- Highlights
- Population Focus
- Social Media
Note: Completing your personal profile can help prospective clients find you. Therapy seekers can filter their search results on Therapy Finder to find practitioners that match certain criteria. These filters are based on the specialties, approaches, insurances accepted, and other information you enter in Marketing > Profile. To learn more, see Building a rich Therapy Finder profile.
Profile Information
You can check if your profile on the Therapy Finder Directory is Active or Inactive at the top of Marketing > Profile, as well as update the name, title, and image displayed on your public profile.
An Active status indicates that your profile is visible to therapy seekers. To view your profile, click the link under Therapy Finder Directory.
To deactivate your Therapy Finder profile:
- Select Edit next to your profile image
- Switch the Therapy Finder Profile toggle Off
- Click Save
- Click Deactivate My Profile to remove your personal profile from the Therapy Finder Directory
While you can Preview changes you make in Marketing > Profile while your profile is Inactive, your profile must be Active to Publish changes. You can update your profile status at any time.
To make changes to the name, title, and profile image you’d like shown on Therapy Finder:
- Click Edit
- Edit your Name and Title as needed
- To upload an optional image, select Choose image or drag and drop an image into the Profile Image box
- Click Save
Note: Uploading a clear, high-resolution profile image can help you make a good first impression with prospective clients. This image must be in .jpg or .png format, with a maximum upload size of 10MB. For tips on choosing a profile image, see Adding a professional profile photo.
Basic Information
In the Basic Information section, you can manage your contact options, bio, and associated identities that can help therapy seekers learn more about you.
Contact options
Click Edit next to Contact options to choose whether therapy seekers can message you or request appointments via Therapy Finder.
Note: When a prospective client submits an inquiry through the contact form, you'll receive an email alert. You’ll also see a notification in your account next to Inquiries in the left navigation menu. The contact form can’t be turned off if online appointment requests are disabled. To learn more, see Managing contact form inquiries.
After updating your Contact options, click Save.
Your Introduction
Next to the Your Introduction section, you can click Edit to update Your Public Bio. A bio is required to publish your Therapy Finder profile. When updating your bio, keep in mind that your changes will also be reflected in the About section of your Professional Website, if enabled.
Tip: Limit your bio to 3-6 sentences that tell prospective clients who you are and why you might be the right fit for them. To learn more, see Writing an effective biography to market your practice.
You can also include a short video on your public profile. To do this, enter a YouTube or Vimeo video link in the Your Public Video field.
After completing this section, click Save & Continue.
Your Associated Identities
You can add the identities you want to display on your Therapy Finder profile in the Your Associated Identities section. You can select your Gender, Pronouns, and/or Race & Ethnicity, then click Save & Continue.
Insurance and Fees
In the Insurance and Fees section, you can choose to display your fees on your public profile, as well as the insurance plans you accept if you bill insurance.
Insurance Accepted
You can add up to 15 payers in the Insurance Accepted section. To change the order they appear in, click the 6 dots next to a payer and drag it into place. If you don’t accept insurance, click the X next to each payer to remove them. When you’re done, click Save & Continue.
Note: To add a new payer, type the payer’s name into the search field and select Create a new entry?
Fees
You can use the Fees section to explain how you charge for services. You can choose to enter a fee range or a set fee, and list fees by appointment type, service, or clinician.
To add a line item to your List of Fees, select + Add Another. When you’re done, click Save & Continue.
Note: If you’d prefer not to disclose fees on your public profile, you can leave these fields blank.
Services
Under Services, you can select the focus areas, approaches, and appointment types that will be shown on your public profile.
Focus Areas
You can add the focus areas you'd like to include on your public profile to the Focus Areas section.
The first 5 focus areas listed here will be showcased in the Specialties section of your Therapy Finder profile and will be searchable on the Therapy Finder Directory.
To change the order in which your focus areas are displayed, click the 6 dots next to a focus area and drag it into place. When you're done, click Save & Continue.
Note: If a focus area isn’t appearing in the dropdown menu when you type it into the search field, select Create a new entry? to add it to your list.
Approaches
You can indicate the treatment approaches you provide in the Approaches section.
You can add up to 15 approaches to your list. Click the 6 dots next to an approach and drag it into place to change the order in which this appears on your public profile. Then, click Save & Continue.
Note: If an approach isn't appearing in the dropdown menu, select Create a new entry? to add it to your list.
Appointment Types
You can indicate the types of appointment you offer in the Appointment Types section. Check the box next to each appointment type you’d like to display, then click Save & Continue.
The appointment types will appear on your Therapy Finder profile in the order shown.
Highlights
In this section, you can highlight important information about your availability, the types of appointments you offer, and the payment types you accept.
Availability
The Availability highlights reflect your availability and online appointment request settings. Accepting New Clients, Available on Nights, Available on Weekends, and Offers Free Consultation will be automatically toggled On or Off based on these settings.
Note: For more information on managing online appointment request settings, see Enabling online appointment requests. To learn how to set up a free consultation service for new clients, see Offering an initial consultation service for new clients.
Appointment Options
You can indicate whether you offer Telehealth or in-person appointments by toggling each option On or Off.
Payment Options
The Accepts Online Payments highlight is tied to your Online Payments account, which is managed from Settings > Payment processing > Online payments. To display the Accepts Online Payments highlight on your profile, you must first enable Online Payments and the Client Portal for your account.
The Accepts Insurance highlight will be automatically toggled On or Off based on the Insurance Accepted section.
Population Focus
Under Population Focus, you can indicate the client populations that you work with. This information can be helpful if prospective clients are looking for a provider who has experience with a specific age group, community, language, and/or faith.
Age Groups
In the Age Groups section, you can indicate the age groups you have experience with, from toddlers (under 6) to elders (65+). Check the box next to each age group you work with, then click Save & Continue.
This information will appear on your Therapy Finder profile in the order shown.
Communities
If you work with a specific community, you can indicate this in the Communities section.
You can add up to 15 communities to your list. To change the order in which these communities appear on your Therapy Finder profile, click the 6 dots next to an item and drag it into place. When you’re done, click Save & Continue.
Note: If a community you work with isn't appearing in the dropdown menu, select Create a new entry? to add it to your list.
Languages
You can indicate the languages you speak and support in the Languages section.
You can add up to 15 languages to your list. To change the order in which these languages are displayed on your Therapy Finder profile, click the 6 dots next to a language and drag it into place. Then, click Save & Continue.
Faiths
If you work with a particular faith group, you can indicate this in the Faiths section.
You can add up to 15 faiths to your list. To change the order in which these faiths are shown on your Therapy Finder profile, click the 6 dots next to a faith and drag it into place. Then, click Save & Continue.
Social Media
You can link your professional Facebook, Twitter, Instagram, Yelp, YouTube, and/or LinkedIn accounts on your public profile.
To do this, enter the links for each social media account you’d like to add in the Social Media section, then click Save & Close.
Previewing and publishing your information
After you review the information on your Profile page, you can return to the top of the page to Preview your Therapy Finder profile.
From preview mode, click Publish to make your changes public.
To continue editing your profile, click Edit.
You can also publish your changes directly from the Profile page by clicking Publish.
Managing your clinician profiles
To manage the status of your clinicians’ profiles in a group practice:
- Navigate to Marketing > Directory
- Click Manage clinician profiles
Here, Account Owners and practice managers can choose whether a clinician is able to list on the Therapy Finder Directory. To do this:
- Hover over the clinician's name
- Click Manage
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Select Full Access or No Access
- If you select Full Access, the clinician will be able to edit and publish their Therapy Finder profile from the Profile page in their own account
- If you select No Access, you’ll be prompted to confirm that you want to Deactivate Clinician Profile
- Click Save
Inactive Profiles aren’t displayed publicly on Therapy Finder. Clinicians whose profiles have been disabled or whose specialties aren’t supported will appear in the Inactive Profiles section.
Account Owners and Practice Managers can manage whether a clinician has access to list on Therapy Finder, but they can’t edit a clinician’s profile. Each clinician is responsible for updating and publishing their own profile.
Note: At this time, only clinicians with behavioral health or substance use specialties can list on the Therapy Finder Directory. Each clinician can update their specialty by navigating to Settings > Profile > Clinical info in their account. Account Owners and practice managers can also manage a clinician's specialty from Settings > Team > Team members. To learn more, see Getting started as a group practice.
FAQs
- Where will this information appear once I publish it?
- Why don’t I see the Marketing > Profile page in my account?
- Why can't I publish changes to my profile?
- Why can't I show that I accept online payments?
- Why can’t I show that I’m accepting new clients and/or available on nights or weekends?
- How can I change the locations displayed on my public profile?
Where will this information appear once I publish it?
The information you enter at Marketing > Profile will appear on both your Therapy Finder profile and Professional Website, if enabled.
The following fields are shared between the two profiles:
- Name
- Title
- Profile Image
- Email for Contact Form
- Public Bio
- Insurance Accepted
- Fees
- Focus Areas
- Approaches
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Highlights
- Offers Telehealth Appointments
- Accepts Online Payments
- Accepts Insurance
- Accepting New Clients
- Social Media links
Note: Some entries on your Profile page won’t populate to your Professional Website. To learn more about updating your Professional Website, see Setting up your Professional Website.
Why don’t I see the Marketing Profile page in my account?
If you’re part of a group practice account, you’ll only see the Profile page if the Therapy Finder Directory is enabled. Your Account Owner or a practice manager can enable Therapy Finder at Marketing > Directory in their account. They can then make sure that you've been granted Full Access to Therapy Finder at Marketing > Directory > Manage clinician profiles.
Why can't I publish changes to my profile?
If your Publish button is grayed out and not clickable, it's likely that you haven't reviewed the following required sections of your personal profile:
To review these sections, navigate to Marketing > Profile, click Edit next to each required section, then Save & Continue. When you're done, click Publish.
Note: If your personal profile is Inactive, make sure to activate it so you can publish your changes. To learn more, see Profile Information.
Why can't I show that I accept online payments?
The Accepting Online Payments highlight is tied to our integrated online payments feature. To display this, both online payments and the Client Portal must be enabled in your SimplePractice account.
Why can’t I show that I’m accepting new clients and/or available on nights or weekends?
The Accepting New Clients, Available on Nights, Available on Weekends, and Offers Free Consultation highlights are tied to your online appointment request and availability settings. These highlights are automatically toggled On or Off based on these settings.
For step-by-step instructions to enable online appointment requests for new clients and create an initial consultation service, see Getting started with Therapy Finder.
You can also find more information on managing your availability and online appointment requests here:
Note: When updating your availability or online appointment request settings, it may take up to 20 minutes for these changes to reflect on your Therapy Finder profile.
How can I change the locations displayed on my public profile?
Therapy Finder Directory searches are tied to the city, state, and ZIP code of your office locations. To become searchable by location(s), you can manage these in your settings:
- Navigate to Settings > Practice > Practice details
- Select Add a location to create a new one
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- To update an existing location, click Edit
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Enter the relevant information for your location
- Choosing to Hide Address or Show Address determines whether the full street address or only the city, state, and ZIP code will be shown in Therapy Finder and the Professional Website
- Click Save
Note: While you can choose to hide locations from the Professional Website, your Therapy Finder profile will show any active locations associated with your practice.
To learn more, see Adding office locations.
Managing Telehealth office locations
If you’re using the Telehealth feature within SimplePractice, a full address isn’t required. You can enter “Video Office,” “Phone Consultation,” “Telehealth Only,” etc. in the Street field.
Then, enter your City, State, and ZIP, and click Save.
While the address associated with your Video Office is automatically hidden in SimplePractice, the geographical area where you offer services will still appear. If there isn’t a ZIP code or state listed, your Therapy Finder profile won’t appear in location-based searches.
These searches display profiles within a 50-mile radius of the therapy seeker’s entered ZIP code. To appear in search results for multiple locations, you can set up additional office locations for Telehealth to represent each area that you serve.
Tip: For your location to appear in search results, the location must have been assigned to an appointment scheduled within the past 3 months. If you haven't had an appointment at a particular location yet, you can create an appointment for that location using a test client.
If you hold virtual appointments outside of SimplePractice, you can instead set up a physical office location listed as “Telehealth Office,” “External Video Office,” or similar. Once you’ve entered a location name, enter your City, State, and ZIP, and click Save.
Important: Only the location listed under Telehealth on your Practice details page will generate Telehealth links.